Coinbase sends a staggering 8 million push notifications every hour using Amazon Pinpoint.

Businesses of all sizes use AWS Pinpoint services to connect with their customers through multiple channels. The service handles everything from emails and SMS to push notifications and voice messages. Your company can send order confirmations, password resets, and targeted marketing campaigns while tracking success through rich analytics.

Selecting the right customer engagement platform is significant for your business’s growth. This piece will help you understand Amazon Pinpoint’s capabilities, its working principles, and how it could be the perfect solution for your communication needs. Let’s take a closer look at the details!

What is Amazon Pinpoint?

Amazon Pinpoint is a versatile customer engagement service in the AWS ecosystem that helps businesses connect with their audiences through multiple communication channels. Amazon Pinpoint stands out from single-channel solutions by letting you reach customers through push notifications, emails, SMS messages, voice calls, and in-app messaging from one unified platform.

Pinpoint combines powerful segmentation with customer trip coordination tools. You can define message recipients and timing to create tailored experiences based on customer behavior and priorities. The platform manages everything from one-time transactional messages to complex multi-step marketing campaigns.

Key capabilities of Amazon Pinpoint has:

• Audience segmentation that targets specific customer groups
• Campaign management with A/B testing options
• Customer trip creation for multi-step, automated experiences
• Message templates that keep communications consistent
• Custom content delivery using message variables and attributes
• Detailed analytics that track engagement and campaign results

Send emails using Amazon Pinpoint

Amazon Pinpoint uses Amazon Simple Email Service (SES) infrastructure to deliver emails reliably. The email channel offers three ways to send messages: campaign-based emails to targeted segments, trip-based emails as part of a workflow, or transactional emails that respond to specific actions.

New users start with an email sandbox that limits them to 200 emails in 24 hours at one message per second. During this sandbox period, you can only send to verified email addresses. You can ask for production access as your needs grow to remove these limits.

How much does Amazon pinpoint cost?

Knowing how Amazon Pinpoint prices work helps you budget and plan your customer outreach strategy well. The service lets you pay as you go without upfront costs or minimum charges.

Here’s what the pricing includes:

Monthly Targeted Audience (MTA) charges come first. You pay once per calendar month for each unique endpoint you target with campaigns, trips, or in-app messaging. The first 5,000 endpoints are free, and after that you pay $0.00 per endpoint. But this charge doesn’t apply when you use the SendMessages API or Pinpoint SMS and Voice API.

Amazon Pinpoint gives you the first 100 million events each month at no cost. You’ll pay $0.00 per event after that. These events cover both campaign events and application usage information.

Each channel’s pricing changes by a lot:

• Push notifications: First 1 million per month are free, then $0.00 per notification
• Email: $0.00 per email sent
• SMS: Changes based on country, carrier, and origination identity type
• Voice: Changes by country and sometimes between carriers
• In-app messaging: First 15,000 API requests free, then $0.00 per request

What is the difference between Amazon SNS and Amazon Pinpoint?

AWS offers two messaging services – Amazon SNS and Amazon Pinpoint. Each service has its own unique purpose, and knowing their differences will help you pick the right tool for your needs.

Amazon SNS works as a pub/sub messaging service that connects system-to-system communications. You can use it to send messages between distributed systems, microservices, and serverless applications through a push mechanism. SNS broadcasts messages to multiple subscribers at once, which creates a fan-out pattern.

These services have several technical differences:

Feature	Amazon SNS	Amazon Pinpoint
Availability SLA	99.9%	99.99%
Targets	10 million (soft limit)	5 targets per rule
Message filtering	Simple	Advanced (has IP matching)
Input transformation	No	Yes
Schema Registry	No	Yes
FIFO ordering	Yes	No
Cross-region	Can subscribe Lambda functions across regions	Targets must be in same region

Both services can handle SMS messaging. Pinpoint stands out in application-to-person (A2P) communications. It has features like self-managed opt-outs that let customers unsubscribe from specific message types instead of blocking all messages.

Conclusion

Amazon Pinpoint is a robust customer engagement platform that connects with customers through multiple channels. Businesses can create targeted campaigns, manage customer experiences, and track engagement metrics with its complete feature set.

The platform’s pricing works well for organizations of all sizes. It starts with generous free tiers and grows based on actual usage. Companies can expand their communication strategies without large upfront costs.

Amazon SNS works best for system-to-system communications. Pinpoint shines at customer-facing engagement through advanced segmentation, campaign management, and analytics. Many successful businesses use both services to build a strong messaging infrastructure.

Want to boost your customer engagement strategy? Visit CampaignHQ to get expert guidance on implementing Amazon Pinpoint and other marketing automation solutions that fit your business needs.

FAQ

Is Amazon Pinpoint free?

Amazon Pinpoint has a generous free tier that makes it available to businesses of any size. You can use the first 5,000 endpoints in your monthly targeted audience at no cost. Additional endpoints require payment. The service also lets you collect your first 100 million application events each month for free.

Amazon Pinpoint’s free offerings by channel:

• First 1 million push notifications per month: Free
• First 15,000 in-app messaging API requests: Free

Does AWS pinpoint use SES?

Amazon Pinpoint works with Amazon SES (Simple Email Service) to deliver emails. This connection lets you better control how Amazon Pinpoint uses your Amazon SES resources in your AWS account.

Recent changes have moved email billing from Amazon Pinpoint to Amazon SES. You need to create or update an IAM role so Amazon Pinpoint can send emails through Amazon SES for your campaigns or trips.

What is Amazon pinpoint pricing in India?

SMS message pricing in India varies based on the route. Domestic routes have new pricing since November 2020 for senders with registered use cases through the Distributed Ledger Technology system.

Senders who can’t use domestic routes can send messages through International Long Distance Operator (ILDO) routes at USD 0.02 per message. Messages sent through ILDO routes without a registered sender ID will show a random numeric identifier instead of your brand name.

Does Amazon Pinpoint store my customer data?

Amazon Pinpoint stores different types of data based on your setup:

• Configuration data: Project settings and credentials
• User and endpoint data: Customer attributes and contact information
• Analytics data: Engagement metrics and KPIs
• Imported data: Information added from external sources